Your customers don’t buy products — they buy solutions to their problems.

This course helps you define the value your business brings to each customer segment, using the Value Proposition Canvas from the Business Model Canvas framework.

By the end of this course, you’ll be able to:

• Identify your customers’ jobs, pains, and gains
• Map your products or services to real needs
• Craft a clear, memorable value statement
• Test and refine your message with real feedback