Every great business idea starts as a set of assumptions — guesses about what people want, what they’ll pay for, or how they’ll behave.

This course helps you identify your riskiest assumption and design a simple, low-cost way to test it.

By the end of this course, you’ll be able to:

• Identify your riskiest business assumption
• Design a fast, lightweight experiment
• Collect useful feedback

Decide whether to pivot, persevere, or proceed