Every successful business starts with a deep understanding of its customers. Before marketing, branding, or scaling — you need clarity on who you serve and what they care about most. This short course will help you define your customer segments, identify their real needs, and connect those insights to your business model.

By the end of this course, you’ll be able to:

• Identify your key customer segments.
• Create realistic customer personas that go beyond demographics.
• Understand what motivates your customers’ decisions.
• Use customer insights to guide product and marketing choices.