Whether you’re selling a product, service, or idea—understanding how to guide a customer from interest to action is a skill every entrepreneur needs. This course breaks down the basics of the sales cycle into practical, repeatable steps. You’ll learn how to have effective discovery conversations, present your offer clearly, negotiate with confidence, and close the deal with professionalism. We’ll also revisit your elevator pitch to make sure you can speak powerfully about your business in any setting. No pushy tactics here—just real skills to help you build trust, communicate value, and grow your business.

Course Syllabus

Lesson 1: Sales Isn’t a Dirty Word – Understanding the Sales Cycle

Learning Objectives:

• Understand the core stages of a basic sales cycle.
  
• Shift your mindset around what it means to “sell” as a small business owner.
  
• Identify where your current business fits into the sales process.

Lesson 2: Start Strong – Discovery Conversations that Build Trust

Learning Objectives:

• Learn how to ask questions that uncover customer needs.
  
• Practice active listening and building rapport.
  
• Begin developing a discovery script or checklist for your business.
  

Lesson 3: Show and Tell – Presenting Your Product or Service with Confidence

Learning Objectives:

• Identify the key benefits of your product or service.
  
• Practice communicating those benefits clearly and simply.
  
• Create a mini pitch deck or talking points for your offer.

Lesson 4: Let’s Talk Numbers – Navigating Negotiation and Pricing Conversations

Learning Objectives:

• Understand common objections and how to respond to them.
  
• Learn how to talk about pricing without apology or pressure.
  
• Build confidence around setting and holding your value.

Lesson 5: Seal the Deal – Closing the Sale Professionally

Learning Objectives:

• Learn how and when to ask for the sale.
  
• Explore different closing styles and what works best for you.
  
• Set up systems for collecting payment and confirming next steps.
  

Lesson 6: Don’t Ghost Your Customer – Follow-Up that Builds Loyalty

Learning Objectives:

• Learn why post-sale communication matters.
  
• Explore simple strategies for staying in touch and generating repeat business.
  
• Create a follow-up plan for your next customer.